Against a backdrop of uncertainty, economic turmoil and unprecedented change a new picture is emerging of the skills and traits for success (and perhaps even simply survival) in the modern era. At the heart of this essential skillset for the future lies... creativity.
A raft of recent research studies demonstrates that creativity is vital from the shopfloor to the boardroom and at the level of the individual to the organization as a whole. What is more... our economic fortunes at a societal level probably rest on creativity too. Below are 7 (magnificent!) themes and some research studies that convinced me. I wonder if they will convince you of the cruciality of creativity too.
1 - Creativity and innovation are the number 1 strategic priorities for organizations the world over. The Boston Consulting Group has been running an annual strategy survey for the last 8 years. For 7 out of 8 years creativity and innovation have been the top ranked strategic imperative. Hardly suprising - it is innovation and creativity that enable the development of new ways of working that ensure profitability.