CULTURE & DISRUPT
"INK MASTER"
Lesson in Feminist Strategy
BY EMILY DREYFUSS VIA WIRED.COM
HOW INK MASTER BECAME AN UNEXPECTED LESSON IN FEMINIST STRATEGY: America didn’t get its first
woman president this year. That title went to a reality TV star instead.
But on reality TV tonight, odds are that America will get its first
woman Ink Master—contestants Kelly Doty and Ryan Ashley
Malarkey are two of the three finalists. And if it happens, it will very
likely be because the women on the show took a hint from the Obama
administration.
This season #INKMASTER went from TV’s most masculine reality shows to the home of a Feminist uprising... The women on the Spike TV show formed an alliance that systematically worked to highlight each other’s strengths and pack the finale with as many women as possible. It was an example of “amplification,” which holds that women can help each other’s voices be heard in masculine environments by supporting and highlighting each other. The tactic recently made headlines when the women of President Obama’s cabinet told the world they employed it to have their voices heard in the White House. Ironically, that kind of amplification was exactly what Hillary Clinton didn’t receive. READ FULL ARTICLE VIA WIRED.COM
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