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Ingenious Phone Manual

Creativity & Design

Good design should be for everyone by Vitamins, London, UK. 
Ingenious Phone Manual



Ingenious Phone Manual "Out of the Box" by Vitamins Design from London, UK., new ideas for packaging and manuals...   Clara Gaggero and Adrian Westaway of Vitamins Design worked with The Royal College of Art’s Helen Hamlyn Center, and Samsung Design Europe to create three concepts which can teach absolutely anyone how to use a phone!. The work will be featured in the 2011 exhibition  “Talk to Me” at the MoMA New York .




Out of the Box is a simple yet effective solution for cell phone users who have difficulties with learning to use their new handset. For older people, this experience can be particularly frustrating as they apply analogue modes of learning to the digital experience.

For more Information visit Out of the Box for Samsung by Vitamins Design 


Out of the box - book from Special Projects on Vimeo.


Most phones come with flimsy manuals with complicated language and jargon. 
These books, which can live on a bookshelf actually contain the phone.

Each page reveals the elements of the phone in the right order, 

helping the user to set up the sim card, the battery and even slide the case onto the phone.


The second book is the main manual – 
the phone actually slots into this and becomes the center of attention.

Arrows point to the exact locations the user should press, 

avoiding confusion and eliminating the feeling of being lost in a menu.



Video: Ninian Doff, niniandoff.com

Music: Plink, Plank, Plunk by Leroy Anderson




  "No Copyright Infringement Intended, Strictly For Promotional Purposes Only! All Rights Reserved To Their Respective Owners."

"Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use."

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