Rebels Throughout History

Creativity & Design

REBELS THROUGHOUT HISTORY ARE NOT HIDING IN NEW RAY-BAN ADS

New campaign for the sunglasses maker

A new print and web campaign for Ray-Ban shows rebels throughout history living by its "Never Hide" tagline.

I a new campaign for the sunglasses maker, Paris-based agency Marcel salutes people from various eras who have flouted conventions in plain sight. A series of print ads shows a representation of a particular act of rebellion; the ads correspond to a web site with the theme of "Legends." 

On the site, visitors can scroll through a timeline and see and hear from the real people who inspired the images in the print ads.  

See the full gallery and read more about it at Co.Create.