"Science Comunication"

CREATIVITY & CULTURE

"Science Comunication"

WHY SCIENTISTS ARE LOSING THE FIGHT TO COMMUNICATE SCIENCE TO THE PUBLIC

by  Richard P Grant via the Guardian

Scientists and science communicators are engaged in a constant battle with ignorance. But that’s an approach doomed to failure.
 

 Scientists love to argue. Cutting through bullshit and getting to the truth of the matter is pretty much the job description. So it’s not really surprising scientists and science supporters frequently take on those who dabble in homeopathy, or deny anthropogenic climate change, or who oppose vaccinations or genetically modified food. It makes sense. You’ve got a population that is – on the whole – not scientifically literate, and you want to persuade them that they should be doing a and b (but not c) so that they/you/their children can have a better life.

The Science changing minds, winning people over to a better, brighter future; but  What happens to scientific communication? I don’t think it’s as simple as people rejecting science.

 

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