"Rock In Rio 2017"
CREATIVITY & DISRUPT
Live Streaming on LiveXLive
Rock in Rio is a recurring music festival originating in Rio de Janeiro, Brazil. It later branched into other locations such as Lisbon, Madrid and Las Vegas. Rock in Rio is one of the largest music festivals in the world, with 1.5 million people attending the first event, 700,000 attending the second and fourth, about 1.2 million attending the third, and about 350,000 people attending each of the three Lisbon events.
Six incarnations of the festival were held in Rio de Janeiro, in 1985, 1991, 2001, 2011, 2013 and 2015, seven in Lisbon, in 2004, 2006, 2008, 2010, 2012, 2014 and 2016, three in Madrid in 2008, 2010 and 2012, and one in Las Vegas, in 2015. The seventh Brazilian edition will happen from September 15 to 24, 2017. Brazilian entrepreneur and advertiser Roberto Medina was responsible for the inception and organization of the festival, as well as moving the 2004 edition to Lisbon, while controversially keeping the brand "Rock in Rio". In 2011, Rock in Rio returned to its original location, Rio de Janeiro, with a new line-up of singers and groups.
Is there a formula for setting up a music festival?
Perhaps, but the fact is that Roberto Medina invented his own, and with it he held one of the biggest festivals in the world, and he did it when that dream seemed almost impossible in Brazil.
The year was 1985 and the country was undergoing major changes. After a long period under a military dictatorship, the country was beginning to take its first steps toward democracy. It was in this scenario that Rock in Rio was born. For the first time, a South American country hosted a musical event of this type.
Rock in Rio completes 32 years of history in 2017, and we will not stop there! The search for the best experiences and for an ever better festival continues!
SOURCE: "Rock in Rio" Wikipedia (CC BY SA)
more information on : rockinrio.com
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