Making It Big: Strategies for scaling social innovations
This report aims to help social innovators consider the best options for scaling up their innovations.
Key Findings
Scaling isn’t for everyone. Not all innovations are scalable, and
scaling brings risks. But where social innovations have potential to
benefit more people, we think innovators should at least consider
whether and how their innovation can grow.
Social innovators have choices about routes to scale. Scaling is not
just about growing organisations. It’s about growing a social
innovation’s impact to match the level of need.
We’ve identified four routes that social innovators can take in order
to scale up innovations, each based on a different style of working and
different types of relationships with other organisations and
individuals who’ll be fundamental to scaling.
In order to scale up, social innovators need to generate effective
supply and demand, and be clear on what’s fixed and what’s flexible in
their model, goals and aims.
Though rewarding, scaling up is likely to mean working in a different
way. It requires distinct skills and competencies and forces
organisations to change their cultures in ways that can at first be
uncomfortable.
Social
innovations can be said to have scaled when their impact grows to match
the level of need. In this report lift up the bonnet on some of the
challenges and rewards social innovators face when considering scaling
up, and argue that they should consider developing more deliberate
scaling strategies.
Building
on Nesta’s 2007 publication, In and Out of Sync, we suggest beyond
staying small, there’s a strong case for scaling up where social
innovations have potential to benefit a lot of people.
Taking
on the perspective of social innovators, we chart the experiences of a
number of social innovators’ routes to scale and look at the practical
considerations they face in doing so. Rather than promoting a
‘one-size-fits-all’ scaling strategy, these scaling stories illustrate
the importance of ‘identifying the core’ of a social innovation –
allowing for the uniqueness and integrity of an innovation to be
reflected in its pathway to making it big.
We’d
like to test and develop these ideas with social innovators to learn
more about what how scaling routes work in practice and would welcome
feedback to develop and improve the framework over time.
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