"Ethonomics"
CREATIVITY & DISRUPT
The world of business is increasingly filled with a diverse set of organizations. We have companies that are all about profit, that see their whole mission as pleasing Wall Street and their shareholders. We have companies that are partly about profit, that also want to take care of employees, customers, and the communities where they operate. We have nonprofit companies, where business is the means and the motor, but not the end.
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